TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

Canadian Advertising Research Foundation [1 record]

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Alphabetical list of terms

Record 1 2005-11-09

English

Subject field(s)
  • National Bodies and Committees (Canadian)
  • Advertising
OBS

CARF's Objectives: To develop, publish and regularly update guideline documents for the evaluation of communications research and the reporting of research studies. To stimulate the development of new improved research techniques through the interchange of ideas with other countries. To help develop and promote Canadian expertise. To review and appraise published research and comment on its technical validity and usefulness. To voice key industry concerns and work to provide ways for interested parties to work together to resolve them. To provide a forum for discussion of industry issues and exchange of ideas. To be a source of information on advertising and media research issues for members. To support lobbying efforts on behalf of the industry.

French

Domaine(s)
  • Organismes et comités nationaux canadiens
  • Publicité

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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